Skip to main content

Reply to this post | Go Back
View Post [edit]

Poster: leftwinger57 Date: Aug 29, 2012 7:11am
Forum: GratefulDead Subject: nostalgic music and commercials

Morning guys and girls,watching as much tv as I do I recently saw a Honda commercial w/ another Who song being used. Between the CSI series Sylvania,Honda and who knows what goes on in Europe and Japan possibly The Who are the most commercially used band.This got me thinking again about this whole campaign of using nostalgic music in commercials.I think I remember a couple of watershed commercials that kinda started it all but for the life of me do not remember the songs or the product that was being shilled. Does anyone know what those commercials were?

Reply to this post
Reply [edit]

Poster: unclejohn52 Date: Aug 29, 2012 8:49am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

The interesting aspect for me: they're using a lot of pop music from the 60s and 70s for mainstream products, definitely "baby boomer" music, even though their coveted demographic is 18-49. Seems like a disconnect, unless they're really directing it at 50-65 yr olds with purchasing power. When they do use something more current, it definitely has an edgier feel. Still funny though - Cadillac used Led Zepp's "Rock'n Roll" for quite a while, putting a "young" spin on a stodgy brand.

I can't think of any particular "watershed" moment in TV ad music -it's always been there in the form of a jingle or background. I do remember Coke appropriating "I'd like to buy the world a Coke"...

Reply to this post
Reply [edit]

Poster: Tidewater four ten O nine Date: Aug 29, 2012 9:14am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

is there an intention to use old(er) music to target certain customer groups or, (more likely) is it because today's music is so forgetable ?

Reply to this post
Reply [edit]

Poster: unclejohn52 Date: Aug 29, 2012 9:29am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

There's definitely an intention to make older buyers feel younger... but agreed, so much music today is drivel. Wonder which phone company will snag "Call Me Maybe" ?

Reply to this post
Reply [edit]

Poster: Finster Baby Date: Aug 29, 2012 10:01am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Uless you have pre-teen daughters or granddaughters around the house, it scares me just a bit that you are even aware of this so called song...
I only heard it recently because it is my 12YO's latest and greatest. Fortunately, she moves on to the next thing rather quickly most of the time. God willing, she will eventually latch onto something that at least remotely resembles music. LOL

Reply to this post
Reply [edit]

Poster: unclejohn52 Date: Aug 29, 2012 2:06pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

I'll be more scared when I have no clue what's going on in popular culture - it's better not to ossify too much. I'm certainly of the grandpa age, but so far my sons have not provided heirs. My wife, however, takes a zumba class and hears/enjoys all kinds of dance music that spurs her exercise, so I hear about things. I'd like to think I try to keep an open mind so I can hear new music, but I still can't stand a lot of what's out there. There seems to be a shortage of people who can actually write melodies, it all seems very whiney, all style and no substance. Call Me is a very catchy synth-dance thing, but your ears go numb after about 30 seconds. Beware what you wish for your daughter - it could be worse.

Reply to this post
Reply [edit]

Poster: William Tell Date: Aug 29, 2012 3:07pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

I've thought alot about this uj, and it is in part, IMHO, related to what we do as we age...ie, HS, college, etc., are typically times of experimentation, free time (recall that?), blah, blah, blah (you know what I mean), and music is the soundtrack for a great many very special developmental events that simply cannot be recreated. Thus, a lot of it is time line (life span related). This is in part why folks often have "early is better" viewpts (early always means their youth), etc., etc.

NOTE: I assume folks realized long ago I didn't make that line up, right? It is largely a historically established factoid for many art endeavors...

Anyhooo, back to the point/pontification: I think it's GREAT that individuals like you are doing what you are doing, but I doubt it will work very well (something coming along and knocking your socks off). OF course, it can, and it'd be great if it does...just not likely?

My approach? Accept it, and start letting everyone under 40 know that "their" music sucks....

;)

Seriously, I actually don't accept ALL of the above, as I in fact believe that there is TRUTH to early is better, and that it's in fact MY early that is the BEST (ie, 65-71). IE, it is NOT all experiential.

Reply to this post
Reply [edit]

Poster: fenario80 Date: Aug 29, 2012 12:10pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

You would have to pretty much be in a media blackout to not be aware of this song. It's everywhere. Hundreds of people have posted lip-synching videos of it on youtube, including dozens of celebrities. Jimmy Fallon covered it.

Mind you, I have absolutlely no idea what this song sounds like, but I'm sick of hearing about it.

Reply to this post
Reply [edit]

Poster: micah6vs8 Date: Aug 29, 2012 4:27pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

My 15 yr. old son and I send music back and forth to each other, as long as mine contains no GD or any spinoff which I think is rather harsh. Anyways, he's in a big Regina Spektor phase. She is on the crazy as Tori Amos path, but not quite there. She's a step up from Death Cab for Cutie though.

Reply to this post
Reply [edit]

Poster: Finster Baby Date: Aug 30, 2012 4:04am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Heard of tori Amos. No clue who any of the others are. LOL
That is cool that you and your son bond thru music that way!
My daughter is caught up in the "bubble gum" phase of her music listening at this stage. My 15YO son however, is into the Beatles and lately has been on a van morrison kick. I also noticed that he has appropriated a couple of my Who CDs, So at least he is on the right track. (crosses fingers)!
Perhaps there is hope for my daughter yet.
It's all good, though. It's their music. Doesn't really matter what i think. They will like what they like.

Reply to this post
Reply [edit]

Poster: micah6vs8 Date: Aug 30, 2012 7:10am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

>Doesn't really matter what i think. They will like what they like.

Hence the GD rule. I mean he listened to them, I admit sometimes all the time. For months. Who wouldn't want to?

He just discovered The Doors. Lots of Texas Radio, Peace Frog & The End. (I asked him if I should be worried.) I hope he doesn't get all dark and nihilistic on me.

Tori Amos.

http://www.youtube.com/watch?v=uKzCxi2yf5s

Be well F.B.!

Reply to this post
Reply [edit]

Poster: high flow Date: Aug 29, 2012 4:08pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Speaking of Jimmy Fallon......A READING RAINBOW!!!!

http://www.youtube.com/watch?v=eBRYsAfchkY

Reply to this post
Reply [edit]

Poster: fenario80 Date: Aug 29, 2012 8:07pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

That's the greatest thing I have ever seen. Thank you, thank you

Reply to this post
Reply [edit]

Poster: Finster Baby Date: Aug 29, 2012 1:51pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Admittedly, I am usually in a media blackout.
I only know of it because of my daughter.
trust me - you don't want to hear it!

Reply to this post
Reply [edit]

Poster: lobster12 Date: Aug 29, 2012 8:37am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Growing up I remember a Heinz ketchup commercial featuring the Carly Simon song, Anticipation and the ketchup slowly coming out of the bottle.

Reply to this post
Reply [edit]

Poster: micah6vs8 Date: Aug 29, 2012 9:09am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

That one and I'd Like to Buy the World a Coke.

Reply to this post
Reply [edit]

Poster: craven714 Date: Aug 29, 2012 1:15pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

I'd like to buy Jerry some Coke? whaaaa? :P

Reply to this post
Reply [edit]

Poster: micah6vs8 Date: Aug 29, 2012 3:49pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Is it 1974? I thought it was 2112?

Reply to this post
Reply [edit]

Poster: high flow Date: Aug 29, 2012 9:36am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

http://www.youtube.com/watch?v=WG3qrxYsFC4&;feature=related

This one's being used to sell something...not sure what, but I've heard it recently.

Edit: Much better version.

This post was modified by high flow on 2012-08-29 16:36:39

Reply to this post
Reply [edit]

Poster: TOOTMO Date: Aug 29, 2012 12:07pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Man, they just don't make hair like that anymore. Reminds me of my Little League coach, and the filling station attendant, and the mailman, Gabby, and...

(Thank God, though, they no longer make suits like Mr. Twitty's.)

Enjoy,
Judge TOOTMO

"I'd Like to Teach the World to Sing" is the first song in a commercial I can recall. Not sure if it was even a song outside of the commercial.

Reply to this post
Reply [edit]

Poster: unclejohn52 Date: Aug 29, 2012 12:22pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Amazing how at least three of us thought of that Coke commercial, but, amazingly enough, it started out as a commercial and THEN became a hit song!

http://en.wikipedia.org/wiki/I'd_Like_to_Teach_the_World_to_Sing_(in_Perfect_Harmony)

Reply to this post
Reply [edit]

Poster: leftwinger57 Date: Aug 29, 2012 12:45pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

I don't think were going back far in time far enough.The coke song definately was in the early to later 70s but I still think what I'm going for was an established band and then used a few years on.I'm convinced it was from an established band .Now after all your attemps this is going to bug the crap out me.Was any music connected the anti -pollution campaign in the 70s especially the one where you see the Indian w/ a tear flowing.Probably not, I'm still leaning towards a car brand,maybe fast food but just still guessing w/ no real answer here yet .Great respones we must did deeper into what's left of out of our collective memory banks.Another idea is Motown.

Reply to this post
Reply [edit]

Poster: TOOTMO Date: Aug 30, 2012 8:20am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

"Was any music connected the anti -pollution campaign in the 70s especially the one where you see the Indian w/ a tear flowing"


http://en.wikipedia.org/wiki/Crying_Indian

Turns out your crying Indian was actually a weeping Italian from the bayous.

Enjoy,
TOOTMO

Reply to this post
Reply [edit]

Poster: William Tell Date: Aug 29, 2012 2:37pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Here's a great one: the I wasn't born to follow by the Byrds? Used by the Beer guys about "it's lucky when you live out west, with mountain tops and all the rest..." to the tune...

That was one of the very first really cool ones, 1971.

Reply to this post
Reply [edit]

Poster: bailey-g Date: Aug 29, 2012 8:19am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Think it was Nike using revolution. Thanks mike

Reply to this post
Reply [edit]

Poster: Mandojammer Date: Aug 29, 2012 7:29am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

Bob Seeger - "Like A Rock", Chevy

Reply to this post
Reply [edit]

Poster: craven714 Date: Aug 29, 2012 1:02pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

They could recycle that Seeger song for a Viagra commercial
by now. Dontcha think?

There are soooo many. I cant think of em all right now...
The 'Keep Feeling Facsination' by The Human League
for a charcoal commercial just kills me. Free bags for them

All I know is Jonesy, Plant and Page
must all have Cadillacs

Reply to this post
Reply [edit]

Poster: user unknown Date: Aug 29, 2012 8:40am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

interesting list pertaining to music in advertising...

http://oldies.about.com/od/theculture/a/asseenontv.htm

Reply to this post
Reply [edit]

Poster: high flow Date: Aug 29, 2012 4:04pm
Forum: GratefulDead Subject: Re: nostalgic music and commercials

http://www.youtube.com/watch?v=P6VixBOzh64

Spun from Rawhide!!! I remember this from my childhood and I still know the lyrics.

Reply to this post
Reply [edit]

Poster: RBNW....new and improved! Date: Aug 30, 2012 4:09am
Forum: GratefulDead Subject: Re: nostalgic music and commercials

http://www.youtube.com/watch?v=zMwAekwa9_o